The question
Is Under Armour gay?
Yes.
Under Armour's current hiring policy protects LGBTQ applicants and employees; its 2024 program also supported LGBTQ youth organizations.
Reviewed Sep 7, 2026 · Rulebook 2.0
An assessment of the record, not a score.
Public operating corporation identified in its 2026 Form 10-K.
Show me the receipts 3 sources
For the yes.
Under Armour's current equal-opportunity policy explicitly covers sexual orientation, gender identity and gender expression.
Under Armour. Applies directly to the named operating company.
Live official page checked on 2026-09-07.
The 2024 Pride program designated a portion of sales for Unmatched Athlete and Rainbow Labs and described grants to additional community organizations.
Under Armour. Applies directly to the named operating company.
Specific giving initiative within the three-year review window; no annual continuation or amount inferred.
For the no. Or the pause.
No qualifying opposition or retreat established in this review. See the search record and its limitations below.
The source file Dates & excerpts
- Under Armour 2026 Form 10-K ↗
SEC · Publication date not stated · Opened Sep 7, 2026
We were incorporated as a Maryland corporation in 1996.
- Product Director, Women's Train Apparel ↗
Under Armour · Publication date not stated · Opened Sep 7, 2026
sexual orientation, gender identity, gender expression
- Sport for All ↗
Under Armour · Published May 29, 2024 · Opened Sep 7, 2026
Under Armour’s long-time partners Unmatched Athlete and Rainbow Labs
What we checked Research & limits
ownership
Operating corporation confirmed.
Search: "Under Armour" "corporation" investor relations
Checked source 1 ↗policies
Live job policy explicitly covers LGBTQ categories.
Search: site.underarmour.com "sexual orientation" "gender identity"
Checked source 1 ↗giving
2024 named recipients and sales-based donation commitment found.
Search: "Under Armour" LGBTQ policy donations 2025 2026 rollback
Checked source 1 ↗politics
Governance disclosure reviewed; no transaction-level finding asserted.
Search: Direct check: Under Armour corporate governance
Checked source 1 ↗assessments
Company references 2023 HRC recognition; not represented as current score.
Search: "Under Armour" LGBTQ HRC donations anti gay rollback
Checked source 1 ↗reversals
No qualifying current adverse evidence established.
Search: "Under Armour" LGBTQ HRC donations anti gay rollback
Limitations
- Giving evidence is a 2024 commitment, not proof of disbursement or 2026 renewal.
- No transaction-level PAC audit or current HRC score.
Revision 1. Initial review under methodology 2.0 Independently checked with Astra on Sep 7, 2026. Verification applies to this exact saved revision.
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